Pacific Bluefin Fish Commands Record Bid of 3.2 million dollars at Tokyo Auction

A large bluefin tuna on display at a fish market auction
The 'Tuna King' is a prominent face at the traditional bidding war.

A massive Pacific bluefin tuna made headlines at the Tokyo's Toyosu fish market this Monday, achieving a historic bid of 510.3 million yen ($3.2 million; £2.4m) during the venue's inaugural auction of the year.

The top bid for the 243kg fish came from the operator of a popular sushi restaurant group, which operates restaurants throughout Japan and overseas.

"An inaugural tuna heralds fortune," commented the entrepreneur, a familiar participant at the annual new year's auction.

Known as the Tuna King, this industry figure is renowned for submitting substantial bids for bluefin tuna at these high-profile year-opening auctions.

Auction Surprise and Record-Setting Past

After the auction, the successful bidder told the press that he was "surprised at the final price," adding, "I had thought we would be able to purchase it a little cheaper, but the price escalated in no time."

This latest acquisition tops his own notable purchases:

  • He bid 56.5 million yen away in 2012.
  • He spent 155 million yen the following year.
  • In 2019, he won a tuna for 333.6 million yen ($2.1m).

Despite previously saying that he thought he "did too much," he has now proceeded to shatter his own record another time.

A Tradition of Exorbitant Bids

The opening auction at the Toyosu fish market is typically known for sky-high prices. Last year, the first tuna was acquired for 207 million yen by a different food company, which indicated the fish would be featured at its eateries throughout the country.

The frenetic activity at the fish market during these pre-dawn auctions has transformed into a popular tourist attraction in Tokyo. Monday's auction, which began around 05:00 local time, was no different.

Swift Service

The record-priced tuna was quickly prepared for customers at the winner's sushi restaurants soon after the auction concluded.

"I sense like I've commenced the year in a good way after eating something so lucky as the year begins," remarked one elated customer.

William Powell
William Powell

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