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Embarking on a fresh professional challenge, the former England youth boss has left her position leading the Young Lionesses national team to take over as head coach for National Women’s Soccer League franchise Bay FC.

Transition Stateside

She takes over from Albertin Montoya, who guided the San Jose-based club during its first two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“I have thoroughly enjoyed my time with the FA,” stated Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to challenge myself in a different setting.”

Coaching Pedigree

During her tenure in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. She will be joined to America is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.

Bay FC's CEO, a former FA women’s technical director, praised Coates's abilities: “Emma is not only an excellent coach, but she also has a proven track record of nurturing talent to thrive domestically and internationally.”

“Coates excels at leading of squads and building ethos and has the tactical philosophy we were seeking,” the CEO stated.

Club Context

The California side had a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before slipping to a 13th-place finish in 2025.

Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and extend our best wishes with their venture abroad. They have played a crucial part in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many young players who have progressed into senior Lionesses,” he added.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates presided over the promotion of several players to the national team, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff has already commenced, to continue the growth of the Women’s Under-23s setup in the future.